I love soup. Soup for lunch , soup for supper. But since there is not much soup cooking time left in my week, thank the lordy lordy that The New Covent Garden Food Co decided to make soup that tastes just like I had that quiet evening in to prepare the next day's lunch.
I am the - in a hurry but need something healthy kind of NCG eater. Need good food quick, well there must be at least one of my five a day lurking in there somewhere.
Well I set off in search for other soup fanatics to see whether NCG was their secret answer to the love of home made soup you haven't got time to cook.
Using my netvibes page (which by the way was worryingly easy to set up and has already been unbelieveable useful!), my google alerts (with a bit of help from google searches) and an obsession with facebook I have found that there are people out there taking the whole 'soup/NCG thing' really rather seriously.
They discuss consistency, duncability and salt.
The general consensus seems to be that its rather pricey but worth every penny.
Firstly I found Orlando. In his extensive review entitled - Meal in a mug in more ways than one - Orlando describes his search for a cure of his vegetable deficiency. A veggie not eating his veggies. That was until he claims to be rescued by NCG Carrot and coriander. As I read on it began to become clear that what this guy was missing was not vegetables at all, but, in fact, his mum. He likes these soups because they remind him of home. Well 'being mum' is perhaps not a bad thing for a brand to have achieved.
It also seems that people are happy that NCG are not precious about there soups. Many people such as Kerry say that its great that 'NCG let you add' pepper or milk to the soup. Well, it is quite obvious that you could do this to any soup. The difference with this brand is that they have almost given the buyer permission meddle with their original recipe. Again coaxing out the chef among us, and as we sit down to our soup we really feel like we have had a hand in it.
I have also found that NCG are quite clever. Picking up on the fact that they are popular with people who like homemade soups they have hit the nail on the head with their recipe book. For all those people like me and Princessoapy who, as we eat the soup, feel we should have made it -well now we can.
The New covent garden soup for all season recipe book gets five stars and 9 people raving about it on Amazon. Particular Helen who describes it as the most used recipe book on her bookshelf.
Well its fair to say that there is plenty of good buzz around NCG, so well done them. With a facebook group in its infancy with only fifteen members it is safe to say that there's much more buzz to come.
Friday, 15 June 2007
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1 comment:
Making users add their own is the oldest trick in the book. Great post, I'm going to have to look up that recipe - any chance you can email it?
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